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The Original White Magic

Fast & Effective Chemical Free Cleaning

White Magic is synonymous with fast, effective, chemical-free cleaning. The brand is market leader in the Australian and New Zealand Microfibre Cleaning market, and operates on a passion to produce innovative, high-quality cleaning products for every chore at home and in the office. The name Aussies have come to trust first launched the Microfibre Sponge back in 2001, and has since grown to include the largest range of microfibre sponges, cloths, and mops including the award-winning Spin Mop, handy Gravity Spot, and eco quick-dry towels. Make chemical-free cleaning a fast and fuss-free activity with this essential range.