THE NEW WAY TO BUY PAINT
You no longer need to go into a paint shop to buy paint. We caught up with Phil Scardigno about a simpler and more cost effective way to buy paint online from the comfort of your home. Colour matching, advice and a better price is just click away with Monsta, the paint company which delivers better paint to your door. Welcome to thehome.com.au Phil.
Who started Monsta and what has been the catalyst to the brands’ success? From start up to a cool Australian brand, the story is amazing.
The Monsta concept was born out of a creeping frustration from dealing with hardware retailers for two decades and seeing how expensive renovation/DIY products were for Australians along with the incorrect knowledge that went out to consumers – there was an opportunity to do it better via an online model and so the Monsta concept evolved. I’ve been in the manufacturing industry for nearly 3 decades producing protective coatings, membranes and paints for some of the biggest brand names in the world, the Monsta model would benefit from the experience and expertise our manufacturing company has acquired since the 80’s. From this we added Monsta GoTo to guide people where they need to be directed to get the best outcome for their home reno project. People love Monsta because its real, its personable and it’s something you’ll never get from walking into a hardware or paint store – We’ve Got Your Back.
Tell us about you. How long have you been making paint?
We’ve been producing waterproof liquid membranes, paints and protective coatings since 1986, and have continuously evolved our range since the day we started.
What makes your paint better?
Monsta paint is made from the best performance raw materials and we simplify the selections. Unlike the retail store brands that have a basic grade and then you pay for the upgraded kitchen, bathroom, hard wearing grades – we include all the properties into the one offer to deliver the best performance paint possible. Our Monsta tribe can be sure when they buy Monsta paint they get all the best qualities from the one paint, and we deliver this at Fair Price.
What are the limitations for ordering paint online rather than a retail outlet?
The limitation is you’ll wait the delivery time, which can be anything from 1-5 days after ordering depending on if you are metropolitan or rural Australia. Going into a retail outlet you can take it home then and there. BUT, Monsta saves you time of not having to go there, most reno projects people plan and so you can make your selections, ask the questions from our Monsta Crew and have it delivered in time for you to start your job. No different than going to a retail outlet to buy clothes compared to buying on line and having it delivered home.
You have a wide variety of cool paint products. What is the invention that you are most proud of?
It’s a toss up between our Colour Wash range and our Write Paint product. Colour Wash is such a cool look for new homes and reno projects to make a difference to a room. The Write Paint is so great because it allows you to create a white board, any size, in any room for the home or work place.
How do you come up with new products?
Our business is always focused on trying to understand what the consumer wants and what can’t they get, so many of the ideas come from our Crew who hear customer frustrations and then any idea they put out there to our R&D team is an idea the lab will consider. If there is a need for it and we can work out a solution, then we’ll put the resources behind it to bring that idea into something we can launch. Then our lab team have the lucky job of playing with products, trying it out with family and friends, and once we gauge feedback from trials we work out what is needed to improve it, then bring it to life.
Anything else you would like to add?
Monsta has colour cards of our most popular whites and neutrals – our “Monsta 20”. But more than this we can match up to 20,000 different whites from other paint brands, so if you’ve used a colour, or want a colour from one of the retail brands, all you need to do is send us through the colour you want with that brand name, that colour code and we’ll match it – 3 easy steps and it gets delivered to you. 95% of paints sold in Australia are whites or derivatives of white and Monsta decided to ensure we help the consumer by delivering what they actually want, we have a passion for being part of the renovator’s experience, making their journey as pain free as possible…..and saving them $$$ along the way.
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